Most people tend to associate electric vehicles with smaller, lighter duty models that are not designed for heavier work loads. However, with Ford’s new F-150 model, they are setting themselves apart from their competitors by pushing the boundaries and setting the standard for other brands to pursue fully-electrified models that can get the tough jobs done in the future.

When you look at the amount of major manufacturers that are now talking about changing from gasoline and diesel to electricity, it’s not just the startup companies anymore. It’s actually now large companies General Motors, Chevrolet and Ford that are making the shift.

“They don’t have time to research it and study it. That creates a challenge for adoption. And so for what we do, and knowing lithium-ion, our goal is to make this not so scary. Make the transition simple for our customers, simple for the users. And that’s what we focus on.”

For those of us that like internal combustion engine vehicles, or perhaps we really need them, whether it’s your personal vehicle or perhaps you operate or run a fleet that simply cannot electrify due to lack of vehicle option availability, it doesn’t suit your region or type of work, et cetera, how can we make them to be more sustainable?

We all know that understanding your fleet’s data is vital. Especially so as new technologies emerge, and you’re looking to either improve cost efficiencies or implement new programs of acquisition and adoption.

“If you have the data you need in order to be able to report back on it to your user base, then a visualization through a dashboard or a scheduled PDF is a great way to facilitate that behavioral change.”

Range anxiety is a huge issue for fleet operators, drivers, manager and directors – especially when it comes to a new battery technology that has primarily relied on more anecdotal data than real world examples. But, can you blame them?

We’re breaking down sustainability from a new angle – focusing on what exactly makes this new technology sustainable, and whether or not the hunt for materials used to create batteries is as sustainable as you might think.

The Monthly Hotlist will air during the last week of every month, making sure you’re caught up on top stories, new technology launches and new initiatives that’ll surely have people talking.

With the aim of reducing their direct and lifecycle emission output, they have pledged that all of their vehicle offerings are set to be tailpipe emissions-free by 2035, and the company will be completely carbon-neutral by 2040.

Fleets will be the judge of whether this new line of pick-up trucks can replicate the same towing and hauling tasks that its current internal-combustion engine powered trucks perform.